A brief introduction...
Chris has spent over 20 years in marketing and publications. With a background in both B2B and B2C, Chris has a track record of success, delivering superior product propositions and leveraging effective marketing to increase brand awareness and customer buy-in.
Chris’s experience in varying business sectors allows him to translate complex technical concepts into market focused deliverables. A sound knowledge of the full marketing spectrum, including strategy, product marketing, digital marketing, social media and the sales processes positions Chris as a key member of his teams.
With time spent in leadership and creative roles Chris has always displayed an enquiring mind, the desire to exceed his goals, the flexibility to adapt to course corrections, a high level of energy and ability consistently achieve.
Here is an overview of my competencies;
- Market identification
- Strategic planning
- Advertisement generation
- Campaign implementation
- Exhibition design
- Event management
- Online presence
- SEO & PPC
- Social media channels
- Corporate identity
- Corporate communication
- Brand management
- Email marketing
- Stock photography
- Stock Photography
- Team and budget management
- Photoshop, Illustrator
- In-Design, Dreamweaver
- Acrobat, Flash
- MS: Word, Excel, PowerPoint.
- Kentico (CMS), Joomla
- Fast Help
- Isodraw & Installshield
This experience has been gained in an assortment of companies, from highly specialised Electronic Manufacturers to Signage Suppliers. The roles have varied from direct sales to team management. Sometimes I got my hands dirty, other times it was just my collar. In all instances I’ve worked hard and developed the positions.
eMarketing Manager | Curtiss-Wright Industrial Division | ’02 -
My position within the company merges several roles into one; Management of the divisions, communications strategy, marketing channels, publication initiatives, brand awareness and competitor analysis. With a directive to build and maintain a wide range of marketing material, design and grow the company’s online presence. Generate creative briefs for internal and external resources.
Head of Publications | Marden Edwards |’00-‘02
The initial brief was to find cost savings for the company’s manual creation system and begin a centralisation of marketing collateral. Build and develop an internal team to further strengthen the companies proposition to market. The department maintained the manual and illustration database, designed and created marketing material, generated presentations for the sales teams and built the companies online presence.
Digital Print Executive | Stewart Signs |’99-‘00
I led a small digital team specialising in the production and sale of digital image print products such as exhibition graphics, pop-up stands and full vehicle wraps. Influencing design and specification to suit client requirements, liaising with all concerned to ensure work was completed to schedule and on budget.
Auction Team Leader | BalticPine |’95-‘99
As the department manager my responsibilities ranged from market development and strategy planning, product development, workshop production levels, quality/customer service, cost effectiveness, internal and external design and construction liaison..
Technical Illustrator | Industrial Graphics Services |’93-‘95
Creation of construction, presentation and design artwork.
Illustration clients included: The Volkswagen Group, Porsche, BMW and Mercedes